Adele Delivering 'Set Fire for the Rain' As Her Next Single Off '21'

While Columbia Records had initially designed to release "Rumour Has It" since the next pop and adult radio single from Adele's album 21, the label will rather promote "Set Fire for the Rain" since the set's next focus track within the formats.our editor recommendsJustin Bieber, Rachelle Lefervre, Jennifer Aniston Among People Choice NomineesAdele Undergoes Surgery on Vocal CordsAdele Cancels Remaining 2011 Shows to pass through Throat Surgery PHOTOS: 2011 MTV VMAs Red-colored-colored Carpet Arrivals "Fire" is applicable to airplay at adult pop, adult contemporary and triple A November. 21, a push to pop radio in December. "Our research found more programmer preference for 'Set Fire for the Rain'," states Columbia Sr. V . p ./promotion-adult formats Pete Cosenza. "Both 'Rumour' and 'Fire' came back strong, but 'Fire' was a bit more effective." The blues/rock-leaning "Rumour" has produced familiarity via its No. 1 chart work on the adult alternative Triple A chart, but pop and adult radio decision-makers have voiced their election for your more lushly-produced, energy chord-driven "Fire." VIDEO: MTV VMAs Video of year Nominees Clients, too. "Fire" has racked 683,000 in digital sales becoming an album cut, according to Nielsen SoundScan. In contrast, "Rumour" has offered 408,000. Despite not receiving been formerly been formally maintained to radio, "Fire" has acquired exposure by turning up in marketing campaigns for your final season of Foreign exchange's Save Me as well as the CW's Ringer and ABC's Revenge. "Fire" has aided 21 tally 4.3 million in sales, the season's top album sales sum. The set's "Moving inside the Deep" commanded the Billboard Hot 100 for 7 days and contains offered 5.5 million downloads. Piano ballad "YouInch adopted getting a five-week Hot 100 reign and contains offered 2.7 million downloads. VIDEO: 2011 MTV VMAs Nominees Stating greater than 61 million YouTube sights for just about any mere lyric video in the song, Cosenza is positive that "Fire" will warm-up radio like its predecessor singles from 21. "It's a far greater intend to choose 'Fire' over 'Rumour' at pop and adult radio," according to him. "Everyone, from radio for the buying public, seems being aboard.Inch Related Subjects Adele